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WEBSITE GUIDE

Websites for Organizations, NGOs & Foundations

Donors, partners, and volunteers judge an organization by the clarity of its mission and its transparency. A tidy website becomes the home for your programs, reports, and impact stories.

Pages you need

The page structure most often needed for a business like yours.

  1. 1

    Home

    State your mission and one main call to get involved.

  2. 2

    About & mission

    Who you are, what you stand for, and how you work.

  3. 3

    Programs

    Each program explained, with its results and beneficiaries.

  4. 4

    Reports & publications

    Activity and financial reports that are easy to find.

  5. 5

    Get involved

    How to donate, volunteer, or partner.

Features you usually need

  • A clear donation or support page
  • A searchable archive of publications and reports
  • A newsletter or subscription form
  • Two-language support if you reach international partners

Common mistakes

  • Reports scattered across many places with no tidy archive.
  • No clear call to get involved.
  • Old content that is never updated, which makes the organization look inactive.

Tips to be found more easily

  • Publish reports and press releases as web pages, not only PDFs.
  • Use titles and descriptions that mention the issue and area of work.
  • Connect programs with impact stories that are easy to share on social media.

Put it into practice

Three of our free tools, already set up for this industry.

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